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Established in 2005, The CAPROCK Group is a multifamily office that develops customized, comprehensive, and strategic financial solutions for high net worth individuals, families, and foundations. The firm advises on nearly $3.0 billion in assets, approximately one-third of which is invested with the intent to generate measurable social and environmental benefit. We reject the assumption that impact investments inherently yield lower rates of return to the investor. Instead, the CAPROCK Group's proprietary impact process harnesses established methods of "conventional" financial analysis and portfolio construction, and applies them to impact investing. The firm’s impact portfolio activation review (iPAR) tool further augments this asset allocation process by uniquely evaluating the impact intentions and performance of each investment. The result is a portfolio that seeks impact across the full breadth of asset classes, rates of return that are competitive with conventional investments, and alignment with the specific goals established by each impact investor.